SMART Lab

Mission

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The SMART lab aims to serve as a hub for teaching, research, and service in social media practice and scholarship. We offer education in social media communication for students to hone their social media skills, foster cutting-edge research in the growing field of digital and social media communication, and collaborate with industry partners to provide professional services.

Team

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Director: Dr. Kyung-Hyan (Angie) Yoo

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Research Director: Dr. Jungyun Won

Graduate Assistant: Diana Kochaha

Students and faculty can use and learn the following social media management, listening, and analytics tools.

Brandwatch is a social media analytic tool that tracks billions of conversations happening online every day and allows brands and companies to understand consumer insights, trends, influencers, and brand perception.

Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact.

NodeXL is a network analysis and visualization software package for Microsoft Excel that supports social network and content analysis.

Hootsuite is a social media marketing and management tool that creates, schedules, publishes, and manages your content and ad campaigns across social networks from a single dashboard.

Canva is a graphic design platform that is used to create social media graphics, presentations, posters, documents and other visual content.

Under construction

Smart Lab 2

“I was introduced to a lot of aspects of social media management. Up until this point I’ve only known about the content making part of the job. I got a better understanding of what it means to be a content creator and how to succeed.”

“It was a rewarding feeling to take the course knowing that at the end, I would have a skill I could add to my resume credentials.”

“I enjoyed the assignment not only because it taught me how to utilize this specific application, but also equipped me with different ways to excel at managing social media for a business. One of the most useful learnings that I will take with me includes what to consider when monitoring social media.”