Special Event: December 9, 2009

Grow Your Business
How to Build on Your Success:
A Professional Approach to Sales

In today’s highly competitive business climate. companies are scrambling to hold onto existing customers while trying to acquire new leads for the future. By using a variety of strategies that focus on the fundamentals of professional sales, any corporation, big or small, can increase their sales and grow their company.

Professor James Devine, Professor Tim Werkley, Dr. William Healy, and Ed Eichhorn from William Paterson University’s Russ Berrie Institute for Professional Sales, will focus on strategies that will help you retain existing customers and gain new ones for your business. Learn how to:

• identify effective ways to prospect and network
• identify a qualified lead
• use effective follow-up methods
• use the latest technologies, from linkedin to podcasts

The Russ Berrie Institute for Professional Sales is dedicated to advancing the field of professional sales by providing high-quality educational opportunities, consulting, and professional development activities.

This event is sponsored by the Center for Closely Held Business at William Paterson University. Developed by and for successful closely held and family business leaders, it draws on the strengths of the University’s Cotsakos College of Business (accredited by the prestigious AACSB), which include faculty expertise, research and training capabilities and innovative initiatives, the William Paterson University Small Business Development Center, the College’s world-class facilities, and the Russ Berrie Institute for Professional Sales.

To register or for more information, please call 973.720.3934

Save the Date for our next Closely Held event, March 9, 2010.
The Lifecycle of a Business, presented by successful entrepreneur, Basem Hishmeh